Our Story

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Have you ever flipped a pan and wondered, what’s really hiding under that shiny surface?

We did. And what we found wasn’t pretty.

Most non-stick cookware hides behind jargon like PTFE, PFOA, “Teflon-free,” or “food-safe.” But behind those claims often lurk silent threats: forever chemicals, microplastics, and heavy metals.

We were done with the silence. So we built Asai: India’s first science-backed, lab-tested cookware brand that puts health before hype.

No false promises. No fluffy marketing. Just cookware tested for 70+ hidden toxins, with every batch backed by a scannable lab report.

We don’t expect you to trust us blindly.
At Asai, we’d rather earn your trust, the hard way.
With data. With testing. With total transparency.

Evidence First

Not claims, but data. Every batch tested. Proof, not assumptions.
Health Always

Clean Ingredients ≠ Clean Food. Every Asai pan is toxin-free, with zero compromises on your wellbeing.
Just Plain Truth

At Asai, what you see is what you get, every material, every detail, transparent. Real trust starts with truth.

Founder’s Note

Founder’s Note :
Thank You For Trusting Us !

Thank You For Trusting Us !

Asai was born from a simple but powerful desire: to make sure my kids eat as clean as the ingredients I carefully pick for them. I realised that healthy cooking isn’t just about what goes into the pan—but the pan itself. I’m so glad you’re here—let’s cook clean, together.

Prerna, Founder & Mom of Two